Marketing Your Atlanta Home
Selling your Atlanta home in today’s market requires visibility well beyond the MLS. In order to reach today’s savvy home buyers them and give your property the exposure it deserves, a real estate professional needs to know much more than how to post a listing in the Atlanta FMLS or hold an Open House. A successful marketing strategy for your home is comprised of several well-orchestrated and often interconnected steps, including print, email, photography and aggressive internet marketing plan.
Here are a few examples of how we market our Atlanta listings:
HOME BROCHURES POSTCARDS ECARD VIRTUAL TOURS MORE
Our property brochures are professionally designed to ensure that your home stands out from the crowd. When buyers are looking at homes, they may see a dozen or more in an afternoon and it is often difficult for them to remember all the benefits of each property. Our goal is to ensure that when buyers to come home after a long day of house hunting and review the different property flyers, they will see your high-quality, professionally-printed brochure with gorgeous photography.
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“Just Listed” and “Neighborhood News” Postcards are regularly sent out to many of the Intown Atlanta neighborhoods, as well as our database of potential buyers in your neighborhood. We also like to send postcards to the neighbors on your street, just in case they have a friend or extended family member who is searching for a home in the area. Like our property brochures, we always use a professional printer and graphic designer.
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Our eCard was designed to give potential buyers and local real estate agents a sneak preview of your property and draw them to the website for more information (and to schedule an appointment!). The eCards are sent to a large pool of local Atlanta real estate agents as well as our database of potential buyers.
A virtual tour of your home is an integral part of the marketing campaign for your home. When done correctly with professional photography, it gives potential buyers an intimate tour of your home and often your neighborhood. The virtual tour is then promoted on the MLS, Realtor.com, local real estate websites and blogs. Urban Nest Atlanta team works with a group of top-notch photographers to ensure that your “nest” looks its best.
- Craftsman style home in Oakhurst Decatur
- Luxury traditional home near Emory University
- Atlanta cottage/bungalow home
When you list your home with us, your home will be featured on one of the top Atlanta real estate websites, with over 400,000 views and 35,000 unique visitors each month.
We place your home on the front page of and it is also featured on the appropriate neighborhood pages, elementary school page and as well as our real estate blog.
Custom Home Website
For every listing, we create a custom website for your home using larger photography, walk scores, Atlanta neighborhood amenities (and often neighborhood videos), recent updates or renovations, and a list of things that you love most about your home. After visiting the custom home website, we want buyers to fall in love with your home and the neighborhood! This will give your home an undeniable edge in an increasingly competitive marketplace where more than 90% of all buyers start their house hunting online.
Featured Home on Local Real Estate Blogs
In addition to the custom home webpage, we also feature your home on several popular real estate blogs, including ActiveRain.com, UrbanestAtlanta.com blog, and several others.
… and this is just the icing on the cake!
There are so many other things we do to market your Atlanta home, from listing syndication to online classifieds. When it comes to finding the perfect, qualified buyer for your home, we won’t leave any stone unturned.